5 ways to ensure your company's story lives on

5 ways to ensure your company's story lives on

This year my wife has been studying family history, most recently doing a subject in which she had to collate a series of pictures of her mother at different stages in her life and tell the stories behind the photos. Joan died 16 years ago so my wife was totally reliant on any notes on the photographs along with existing family history, insofar as there is any, and the recollections of surviving members of her mum’s generation and their offspring.

Watching her pull this information together was a good lesson in the importance of keeping notes and records of our lives – in how what seems trivial today could be of deep interest to those who follow us. There were many frustrated hours spent trying to decipher some images – work that could have been avoided had those images been labelled. 

This applies as much to the business context as it does the family one. In fact you could argue that it is even more important in the business context.

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Don't kid yourself. There are no shortcuts to writing a good book.

Don't kid yourself. There are no shortcuts to writing a good book.

They pop up now and again, either in my email inbox (as uninvited guests) or floating around social media. ‘They’ are the latest wonder solution to writing a book. ‘They’ are usually accompanied by a very long sales-pitch website featuring long lists of benefits, numerous glowing testimonials and, right at the bottom, an ‘order now’ button and a money-back guarantee. Either that or a great ‘limited time offer’.

The promise is to help you get a book written, easily and in quick time, by following a secret formula or revealing some other shortcut such as recording yourself speak and having those recordings transcribed. A bit of tweaking and … voila! It’s a wrap!

Unfortunately it is not that simple, and it can’t be. Not if you want to write a good book.

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Don't undermine your message by disregarding the small things

Don't undermine your message by disregarding the small things

Over the weekend I was reading an extract from a new independently published book by two photographers. The subject of the book is largely irrelevant to the point I want to make, however I do want to discuss its extent. The finished book is a tome: over 400 pages covering everything from the philosophy of the authors’ approach to highly detailed discussion of their techniques.

It is obvious that this book has been a labour of love and that an immense amount of work has been involved in pulling it together.

However, the book falls down in one critical area. Despite all the time and effort invested in its creation, it is clear that the authors have not had their book edited nor the final layout proofread. As such, they have undermined their whole project and, more importantly, undermined their expertise.

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If a picture's worth a thousand words, why write?

If a picture's worth a thousand words, why write?

It was the power of a single image, writ large. A picture’s worth a thousand words? More like millions. The recent photograph of drowned three-year-old Syrian Aylan Kurdi lying face down on the beach came after months of news reports about other drownings, including of children, in the Mediterranean and the ever-growing toll of the Syrian civil war. Yet none of those previous reports ‘cut through’ in the way that the picture of Aylan did.

And of course it’s not the first time this has happened. The picture of a terrified, naked girl, later identified as Kim Phuc, in Vietnam in 1972 is credited with shifting the world’s response to the war in that country. And there have been numerous other examples of iconic, opinion-changing images going back through history. 

It makes you wonder. Why write at all? Why not just tell our stories with pictures? Imagine the effort that could be saved. All that ploughing through writer’s block, all that tedious editing.

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In the Facebook era, it's okay not to share

In the Facebook era, it's okay not to share

Remember when Twitter first arrived on the scene? No one could work out what it was for. It was marketed as a means of quickly and briefly sharing what you were up to with friends, and originally that’s what people did. Its early reputation was as a fairly inane way of telling people what you were eating for lunch – whether they were interested or not.

Users quite quickly adapted Twitter to their own needs. It became a platform for sharing far more than personal trivia and grew into a pretty handy way of keeping up with things you’re interested in. Before long the ‘what are you up to?’ concept appeared at the top of Facebook streams and ever since we’ve been inundated with platforms for sharing our lives, from Instagram to Pinterest to Snapchat and hundreds of variations and imitations. Almost every smartphone app offers ‘share’ functionality, as does every website.

Somewhere along this journey the tail started wagging the dog.

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#BorderFarce. Shooting the messenger 101

#BorderFarce. Shooting the messenger 101

Inept. Unfathomable. Hopeless. I’m not sure my thesaurus has enough words to describe the complete and utter shemozzle that was last week’s Border Force debacle, aka #BorderFarce, in Melbourne. The coals of this event-that-wasn’t have been well scraped over by now but there is one aspect of the story that deserves a little more fanning.

It has to do with writing or, more specifically, writers writing on behalf of other people.

The fuel of this issue was a media release issued by the Australian Border Force on the morning of Friday, August 28. Australian Border Force is the new militaristic name of what used to be Customs and Immigration – the people who work in airports and ports making sure that people entering Australia have permission to do so via their passport and/or visa and don’t carry potential nasties in their luggage. Presumably the name change is designed to make visitors to this country that little bit more wary of trying to enter without having their paperwork in order, lest they incur the wrath of the Force.

But I digress.

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There may be no new ideas, but there are always new perspectives

There may be no new ideas, but there are always new perspectives

Recently we took an international guest to Sydney for the weekend. Melbourne is a great place with heaps to do and eat, but I always feel a visit to Australia isn’t complete until it has included the Harbour Bridge and the Opera House. Seeing them is as essential as seeing Big Ben in England or the Eiffel Tower in France.

In any case, I just love any excuse to go to Sydney myself. And when I’m there, what do I love doing most? Seeing the harbour bridge and, especially, the Sydney Opera House. I simply cannot spend long enough looking at that wonderful building. Or photographing it.

I must have taken thousands of pictures of the Opera House over the years. Me and millions of others. But that doesn’t stop be taking more. The thing is, the building is so spectacular and in such a great location that there is always another way of seeing it.

The point is that even one of the most iconic, over-photographed buildings in the world can always be looked at, and photographed, in a different way.

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How to avoid writing words that won't be read

How to avoid writing words that won't be read

How much do you read? I don’t mean look at, flick through or scan – I mean actually read. From start to finish, one word at a time, absorbing every sentence and even pausing once in a while to check your understanding or to ponder what you’ve just read. My guess is: not much. And almost certainly less than you used to.

We don’t hear the term ‘information overload’ as much as we used to, but that’s not because the problem has gone away. It’s because it is now a way of life. We’ve just become conditioned to it. Between email, blogs, news websites, print media and social media, there is simply not enough time to drink everything that is coming at us from the never-ending all-you-can-eat buffet of today’s information sources.

As a result, to avoid indigestion, most of us have become picky. When faced with a new document (either paper or electronic), we make a quick assessment of its worth. Some are tossed without a second glance. Some are scanned … and then tossed. Some are scanned and kept … and then tossed. And a small amount is lucky enough to be read.

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Increase impact by making eye contact in your writing

Increase impact by making eye contact in your writing

On a recent episode of television news-comedy The Weekly, contributor Kitty Flanagan put together a funny but telling story about road rage. She asked the question: Why is it that we are so ready to lose our cool in the car, while we almost never do so as pedestrians?

I’ve thought about this before and I believe a major contributor to road rage is a lack of eye contact. When someone cuts in front of us on the road, we don’t see another person. We see a hunk of metal with an invisible driver. There is no emotional connection between us and the other driver. That connection exists on the footpath and guess what? Little or no ‘path rage’. 

Our eyes are an incredibly powerful tool for making emotional connections. But what does that have to do with writing, where clearly eye contact is not possible?

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The four stages of editing

The four stages of editing

My colleague Ann Bolch, one of our editors, recently wrote a post on her own blog about a common misunderstanding of what ‘editing’ means. Unless you’ve suffered under the point of an editor’s red pen, you may not realise that editing ain’t editing – that there are various stages of editing between a draft and its final form. Ann is here to explain in this very lightly edited version of her original.

Many people come to me asking to have their work edited.

Fair enough. I’m an editor. But the first question, ‘What sort of editing are you after?’ often stumps them.

Simple requests like, ‘Can you edit my 82,000-word novel?’ or ‘I have a website that needs updating – is this something you would do?’ soon become complicated because, actually, there are four stages of editing. And we need to know which stage the project is at before we can write a proposal outlining timeframe, costs and approach.

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