photography

'Likes' are worthless. It's time to get real.

'Likes' are worthless. It's time to get real.

By now you’ve probably heard the story of Essena O’Neill, who made headlines after very publicly ‘outing’ herself as having been paid for numerous posts to Instagram, Youtube and other sites. After building up a base of over half a million followers on Instagram – a dream for many Instagrammers young and old – she has now left it all behind.

Essena’s story touched a nerve for many. Even for those of us who are much older, much less attractive and much less likely to attract the attention of potential sponsors, there is something alluring about being ‘liked’ on social media. I count my own Instagram following in the tens rather than thousands, but I still enjoy it when a picture I post gets noticed. I also can’t help but feel a little miffed when another photographer posts what I think is a mediocre image and it is ‘liked’ by hundreds or even thousands.

The problem with all this is that we (by which I mean those of us who have a blog or post to social media sites) have started to equate the level of attention we manage to garner as an end in itself. When – as Essena obviously worked out – it simply isn’t.

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Are you keeping your creative side at arm's length?

Are you keeping your creative side at arm's length?

Last week I found myself sitting through a full day’s worth of corporate presentations, each of them supported by the usual array of PowerPoint slides. And when I say ‘usual’ I really mean it. Amongst the dozen or so presentations, there was not one that stood out in any way. Putting aside the fact that most of the slides broke the cardinal rule of including far too much text, there was simply no evidence of any creativity on display at all.

The speakers themselves were fine. They all seemed comfortable behind the lectern, were properly prepared and presented structured information. They all, thankfully, were conscious of the time.

It’s just that there was nothing vaguely memorable about any of them. 

The myth of the non-creative type

Superficially the reason for this lack of inventiveness could be sheeted home to the fact that most of the presenters were public servants and all worked in a science- or engineering-related field. They were likely the kids who did science and maths at school, not art and music. 

But I’m almost certain that wasn’t the reason for the blandness. The idea that engineering types aren’t capable of being creative is simply wrong.

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If a picture's worth a thousand words, why write?

If a picture's worth a thousand words, why write?

It was the power of a single image, writ large. A picture’s worth a thousand words? More like millions. The recent photograph of drowned three-year-old Syrian Aylan Kurdi lying face down on the beach came after months of news reports about other drownings, including of children, in the Mediterranean and the ever-growing toll of the Syrian civil war. Yet none of those previous reports ‘cut through’ in the way that the picture of Aylan did.

And of course it’s not the first time this has happened. The picture of a terrified, naked girl, later identified as Kim Phuc, in Vietnam in 1972 is credited with shifting the world’s response to the war in that country. And there have been numerous other examples of iconic, opinion-changing images going back through history. 

It makes you wonder. Why write at all? Why not just tell our stories with pictures? Imagine the effort that could be saved. All that ploughing through writer’s block, all that tedious editing.

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Increase impact by making eye contact in your writing

Increase impact by making eye contact in your writing

On a recent episode of television news-comedy The Weekly, contributor Kitty Flanagan put together a funny but telling story about road rage. She asked the question: Why is it that we are so ready to lose our cool in the car, while we almost never do so as pedestrians?

I’ve thought about this before and I believe a major contributor to road rage is a lack of eye contact. When someone cuts in front of us on the road, we don’t see another person. We see a hunk of metal with an invisible driver. There is no emotional connection between us and the other driver. That connection exists on the footpath and guess what? Little or no ‘path rage’. 

Our eyes are an incredibly powerful tool for making emotional connections. But what does that have to do with writing, where clearly eye contact is not possible?

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How to say what you want to say in a different and interesting way

How to say what you want to say in a different and interesting way

A few years ago I stumbled on a wonderful series of pictures by artist Corinne Vionnet. Corinne has created her images by layering hundreds of virtually identical images of prominent landmarks, each individual photo taken by a tourist standing in more or less the same place. Her images are striking to look at in their own right. But they also say a lot about the repetitiveness of a lot of travel photos.

One of the biggest challenges of travel photography is avoiding the ‘postcard’ perspective and finding an original way of portraying the ‘classic’ landmarks. There is always a way: waiting for the light to change, for an interesting person to cross the scene or simply moving around to find an unorthodox angle. As a keen photographer myself, this is one of the joys of travel. It also, I like to think, makes our travel tales a little more interesting for friends and family when we get home.

Success in this game, I believe, lies in allowing yourself to look at the world through your own eyes rather than through the eyes of others – taking your own pictures rather than replicating those of others.

This challenge of originality, and the key to success, applies just as much to writing.

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Surprise yourself and your readers by being a little creative

Surprise yourself and your readers by being a little creative

CJ Chilvers is a photography blogger I follow who calls himself ‘A lesser photographer’. He has a refreshingly simple approach to photography which is reflected in his writing – short, sharp posts that, more often than not, stop and make you think.

A few days ago he posted with the heading ‘Surprise!’. ‘The foundation of any good story is surprise,’ he said. As he points out, ‘surprise is the only thing that makes the news’. 

In other words, it’s the surprising photographs that get attention.

This is great advice for photographers, but also for writers.

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