ideas

There may be no new ideas, but there are always new perspectives

There may be no new ideas, but there are always new perspectives

Recently we took an international guest to Sydney for the weekend. Melbourne is a great place with heaps to do and eat, but I always feel a visit to Australia isn’t complete until it has included the Harbour Bridge and the Opera House. Seeing them is as essential as seeing Big Ben in England or the Eiffel Tower in France.

In any case, I just love any excuse to go to Sydney myself. And when I’m there, what do I love doing most? Seeing the harbour bridge and, especially, the Sydney Opera House. I simply cannot spend long enough looking at that wonderful building. Or photographing it.

I must have taken thousands of pictures of the Opera House over the years. Me and millions of others. But that doesn’t stop be taking more. The thing is, the building is so spectacular and in such a great location that there is always another way of seeing it.

The point is that even one of the most iconic, over-photographed buildings in the world can always be looked at, and photographed, in a different way.

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A 5-step writing process anyone can use

A 5-step writing process anyone can use

“I don’t know where to start!” This must be the most common cry of the would-be writer – the person who wants (or needs) to write a blog post or an article or an essay – even a book – but is overwhelmed by the idea before they put fingers to keyboard. 

In this post I’m going to give you a magic five-step writing process to overcome this inertia. However, I offer this process on the understanding that there is no single ‘right’ way of doing this. Ultimately the only right way to write is the way that works for you. However, finding your ‘right way’ often requires a bit of trial and error and this process just might get you underway. 

The basic philosophy of this writers’ process is to start with a mess and end up with a ‘tidy’ finished product.

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Crowded mind? Here's how to take the pressure off

Crowded mind? Here's how to take the pressure off

If there is one thing guaranteed to hamper your efforts at writing – particularly when writing is just one of numerous things you’re trying to do – it is an overly crowded mind. How can you expect to think creatively if your head is full of ‘stuff’? It’s like trying to find a gemstone in a rubbish tip.

We all know how it goes. You wake up remembering that you need to ring your mother for her birthday. Then you get on with your day. Mid-morning, that task floats across your mind again. It returns at lunchtime, again mid-afternoon and again just before dinner. Then again … late in the evening when it’s too late to call.

Multiply that one thing by the multiple other things that will cross your mind during the day and you will quickly realise why your brain feels so full all the time.

Productivity guru David Allen has been preaching this point for years.

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The single most important rule when generating ideas

The single most important rule when generating ideas

I had a great idea for a topic for this week’s blog post. Believe me: it was a really good idea. The information I was going to share was pure brilliance. It might even have gone viral. But it won’t now. Unfortunately, I can’t share this idea with you … because I have no idea what it was.

If there’s one golden rule I’ve learnt in my career as a writer, and even before that in business, it is this: 

If you have a good idea, capture it now. Immediately. Straight away.

Otherwise it will likely disappear into the ether.

Unfortunately, even though I know this rule – and the risks of ignoring it – all too well, I still forget it from time to time.

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Stay regular for good blog health

This is definitely a case of do as I say, not as I do. Or have done until now (stand by for a  new year's resolution).

Writing a blog (or even a good old-fashioned email or print newsletter) is still a good way to keep in touch with your client base or followers. It helps remind them that you are still around and keep you 'front of mind', and it is the perfect way to reinforce the fact that you're an expert in your field – that you know what you're talking about.

But the benefits don't end there.  

Here are some hints for overcoming these and regularly posting to your blog.

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Making your ideas stick

Like many of you, I have a lot of books on the shelves of my office, not to mention beside my bed. I’m a sucker for a snappy title which, combined with the instant gratification offered by online shopping, has made building a large collection all too easy in recent years. Of course, some of those books are still in the ‘queue’ to be read. Others have been partially read but they (or I) ran out of puff before finishing them. And then there are the few – the very few – that have been read from end to end and marked throughout with comments and/or sticky labels.

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