publicity

#BorderFarce. Shooting the messenger 101

#BorderFarce. Shooting the messenger 101

Inept. Unfathomable. Hopeless. I’m not sure my thesaurus has enough words to describe the complete and utter shemozzle that was last week’s Border Force debacle, aka #BorderFarce, in Melbourne. The coals of this event-that-wasn’t have been well scraped over by now but there is one aspect of the story that deserves a little more fanning.

It has to do with writing or, more specifically, writers writing on behalf of other people.

The fuel of this issue was a media release issued by the Australian Border Force on the morning of Friday, August 28. Australian Border Force is the new militaristic name of what used to be Customs and Immigration – the people who work in airports and ports making sure that people entering Australia have permission to do so via their passport and/or visa and don’t carry potential nasties in their luggage. Presumably the name change is designed to make visitors to this country that little bit more wary of trying to enter without having their paperwork in order, lest they incur the wrath of the Force.

But I digress.

Posted by

Write and publish your book in a year – Step 12: Get your book out there

Write and publish your book in a year – Step 12: Get your book out there

When you finally have your book in your hot little hands, take a moment to reflect and enjoy the feeling – there’s nothing quite like it. But don’t bask in your newfound glory for too long. Now that your book is finished, it’s time to get it out to the world. This involves a combination of publicity, so people hear about your book, and distribution so that once people hear about it they are able to buy it.

Needless to say this topic could fill a book on its own; what I’m sharing here is the equivalent of the sixpence inside your Christmas pudding. 

It should also be said that while this topic is the last of my ‘write your book in a year’ series, publicity and distribution would ideally be considered before you start your project. When people ring me for advice on self-publishing, my first question is usually ‘How will you distribute it?’ simply because there’s little point writing a book unless you have the means to spread it around.

Posted by