business

If you want to convince me, show me the evidence

If you want to convince me, show me the evidence

One of the great things about writing a business book is having the time and space to explore an issue properly. You have something you want to say, or an experience you want to share, and a book allows you to do this in a way that feels 'complete'. It allows you to present a well-rounded argument.

If you're being honest with your readers, your case will be built on a solid foundation of evidence. You won't present an ideological view that you then back up with evidence that supports your case, no matter how tenuous, while conveniently ignoring anything to the contrary. That is the domain of neoliberalsclimate change deniers and anti-vaxxers

Rather, you will use real evidence. But what is 'real' evidence?

In the context of a business book, as opposed to an academic dissertation, there are two main forms of evidence.

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This year, give your seasonal greetings some heart

This year, give your seasonal greetings some heart

The silly season is upon us again. Amongst other things, that means swinging into those annual routines around the office. Dusting off the decorations, planning the parties ... and composing the greeting cards or emails. Now that last task might sound fairly ho-hum, but it is a good example of how even a small amount of thought can make a big difference to your writing.

Most people approach Christmas cards and their kin as mass produced fodder. A pile of cards is circulated; signatures are scrawled in writing that would make a doctor baulk; the cards are fed into mail merged envelopes and sent off. Job done. At the other end, each greeting card is pulled out, glanced at, and slotted onto the venetian blinds.

The effect of this process, whether in cards or emails, is the same as the effect of using words like ‘outcome’ and ‘going forward’: that is, nothing sticks.

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Increase impact by making eye contact in your writing

Increase impact by making eye contact in your writing

On a recent episode of television news-comedy The Weekly, contributor Kitty Flanagan put together a funny but telling story about road rage. She asked the question: Why is it that we are so ready to lose our cool in the car, while we almost never do so as pedestrians?

I’ve thought about this before and I believe a major contributor to road rage is a lack of eye contact. When someone cuts in front of us on the road, we don’t see another person. We see a hunk of metal with an invisible driver. There is no emotional connection between us and the other driver. That connection exists on the footpath and guess what? Little or no ‘path rage’. 

Our eyes are an incredibly powerful tool for making emotional connections. But what does that have to do with writing, where clearly eye contact is not possible?

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