blog length

How to avoid writing words that won't be read

How to avoid writing words that won't be read

How much do you read? I don’t mean look at, flick through or scan – I mean actually read. From start to finish, one word at a time, absorbing every sentence and even pausing once in a while to check your understanding or to ponder what you’ve just read. My guess is: not much. And almost certainly less than you used to.

We don’t hear the term ‘information overload’ as much as we used to, but that’s not because the problem has gone away. It’s because it is now a way of life. We’ve just become conditioned to it. Between email, blogs, news websites, print media and social media, there is simply not enough time to drink everything that is coming at us from the never-ending all-you-can-eat buffet of today’s information sources.

As a result, to avoid indigestion, most of us have become picky. When faced with a new document (either paper or electronic), we make a quick assessment of its worth. Some are tossed without a second glance. Some are scanned … and then tossed. Some are scanned and kept … and then tossed. And a small amount is lucky enough to be read.

Posted by

When writing for the web, ‘age old’ lessons still apply

When writing for the web, ‘age old’ lessons still apply

Way back in 1997 the World Wide Web was just moving out of its Jurassic period. It was in that year that the domain google.com was first registered. It was also the year Titanic, the most overrated movie of the 20th century, was released. (Did I say that out loud?) Yet even in these early days there was recognition that if we wanted to convey written information using the internet, we were going to have to follow new rules.

All these years later, those rules haven’t changed. But they are regularly overlooked or ignored. Let’s recap some of the advice of Jakob Neilsen, a prominent usability guru since dinosaurs roamed the WWW, from a 1997 article entitled ‘Be succinct! (Writing for the Web)’.

Posted by

Keep blog posts short to increase readability

Keep blog posts short to increase readability

One of the most valuable things you can do for your readers is keep your blog posts short. Yes, it would be lovely if people took the time to read your entirely engrossing essay delving deep into the nuance of your latest self-growth technique or productivity idea. But chances are they won’t. After all, they have 100 other emails to deal with before they knock off.

What’s short? My ideal (seldom hit) is 400 words up to around 600. Eight hundred – the length of a typical newspaper opinion piece – should be the absolute maximum.

If you’re struggling to do this, here are a few things you could try...

 

    Posted by