Writing

Will you and your business disappear without a trace?

Will you and your business disappear without a trace?

The recent commemoration of Anzac Day’s 100th anniversary was as good a reminder as anything of the importance of keeping records of our history. Photographs from that time may be grainy, blurry and often creased, but they still manage to provide incredible insight into a very different time. This, of course, is even more important now as there are no remaining survivors of that campaign – pictures and words are all we have left.

Which begs the question. In another 100 years, what memories will today’s generations have left to share with our counterparts of the future?

On the surface this seems a ridiculous question. After all, we take billions more photos and write trillions more words today than were collected in the early 20th century. But it’s not that simple. There are two major problems, both relating to the fact that so much of what could be ‘tomorrow’s memorabilia of today’ is not stored in permanently useful formats.

Posted by

A 5-step writing process anyone can use

A 5-step writing process anyone can use

“I don’t know where to start!” This must be the most common cry of the would-be writer – the person who wants (or needs) to write a blog post or an article or an essay – even a book – but is overwhelmed by the idea before they put fingers to keyboard. 

In this post I’m going to give you a magic five-step writing process to overcome this inertia. However, I offer this process on the understanding that there is no single ‘right’ way of doing this. Ultimately the only right way to write is the way that works for you. However, finding your ‘right way’ often requires a bit of trial and error and this process just might get you underway. 

The basic philosophy of this writers’ process is to start with a mess and end up with a ‘tidy’ finished product.

Posted by

Getting past 'I'm not a writer'

Getting past 'I'm not a writer'

Earlier this month we spent a fantastic weekend at the iconic Port Fairy Folk Festival (which, by the way, is much more than banjos and tin whistles). Once again I found myself in awe of the songwriter’s ability. Never mind the music: how do these people come up with such clever lyrics? I could never do that.

Or could I?

I don’t know if I’ve shared this before, but when I was at school (when telephones still had dials and were definitely not ‘smart’) writing was not my thing. I struggled with creative writing and writing analysis and never seemed to be able to find the right formula to keep my English teachers happy. In my last few years at school, English was the subject in which I achieved my lowest grades.

These days I’m a professional writer so I’m probably not meant to tell you that.

Posted by

Surprise yourself and your readers by being a little creative

Surprise yourself and your readers by being a little creative

CJ Chilvers is a photography blogger I follow who calls himself ‘A lesser photographer’. He has a refreshingly simple approach to photography which is reflected in his writing – short, sharp posts that, more often than not, stop and make you think.

A few days ago he posted with the heading ‘Surprise!’. ‘The foundation of any good story is surprise,’ he said. As he points out, ‘surprise is the only thing that makes the news’. 

In other words, it’s the surprising photographs that get attention.

This is great advice for photographers, but also for writers.

Posted by

The single most important rule when generating ideas

The single most important rule when generating ideas

I had a great idea for a topic for this week’s blog post. Believe me: it was a really good idea. The information I was going to share was pure brilliance. It might even have gone viral. But it won’t now. Unfortunately, I can’t share this idea with you … because I have no idea what it was.

If there’s one golden rule I’ve learnt in my career as a writer, and even before that in business, it is this: 

If you have a good idea, capture it now. Immediately. Straight away.

Otherwise it will likely disappear into the ether.

Unfortunately, even though I know this rule – and the risks of ignoring it – all too well, I still forget it from time to time.

Posted by

When writing for the web, ‘age old’ lessons still apply

When writing for the web, ‘age old’ lessons still apply

Way back in 1997 the World Wide Web was just moving out of its Jurassic period. It was in that year that the domain google.com was first registered. It was also the year Titanic, the most overrated movie of the 20th century, was released. (Did I say that out loud?) Yet even in these early days there was recognition that if we wanted to convey written information using the internet, we were going to have to follow new rules.

All these years later, those rules haven’t changed. But they are regularly overlooked or ignored. Let’s recap some of the advice of Jakob Neilsen, a prominent usability guru since dinosaurs roamed the WWW, from a 1997 article entitled ‘Be succinct! (Writing for the Web)’.

Posted by

3 types of language to avoid in business writing

3 types of language to avoid in business writing

Whether you are composing an email to a customer, writing a blog post or copywriting fresh content for your website, it’s easy to fall into the trap of forgetting who you are writing for. It’s important to remember that your audience don’t necessarily speak the same language – or dialect – as you. This can be difficult. The language we use within our own business or industry often becomes so second nature that we use it without thought.

As I browse the web and read various email newsletters, I see examples of ‘inward-looking’ writing that fall into three broad (and overlapping) categories. Avoiding all of these will make your writing more engaging and accessible.

Posted by

Keep blog posts short to increase readability

Keep blog posts short to increase readability

One of the most valuable things you can do for your readers is keep your blog posts short. Yes, it would be lovely if people took the time to read your entirely engrossing essay delving deep into the nuance of your latest self-growth technique or productivity idea. But chances are they won’t. After all, they have 100 other emails to deal with before they knock off.

What’s short? My ideal (seldom hit) is 400 words up to around 600. Eight hundred – the length of a typical newspaper opinion piece – should be the absolute maximum.

If you’re struggling to do this, here are a few things you could try...

 

    Posted by

    Overcoming writer's block – Part two

    Last time I wrote about overcoming perhaps the most common variety of writer’s block: mental inertia when confronted with a blank page or screen. This time I want to look another common form.

    Every person involved in a creative endeavour – writers, photographers, composers, film makers, painters and so on – can probably relate to this. It happens regardless of age and regardless of experience. It is the situation in which you come up with something that you think is pure gold: a picture, a riff, a subplot, a subject idea. For writers it might be a magical metaphor, a perfect premise or simply a beautiful paragraph, sentence or even phrase.

    You don’t know where this ‘gem’ came from – it feels like there was some form of devine intervention involved – but you do know that it is awesome.

    Posted by

    Overcoming writer's block – Part one

    Overcoming writer's block – Part one

    Recently I was helping one of my daughters with an English essay she was writing. She’s a terrific creative writer, but can get stuck from time to time – as we all do. As it turned out, I was a fairly stuck myself on one of my own pieces of ghostwriting work. And, as so often happens, helping someone else was just what I needed to help me realise the error of my own ways.

    Between the two of us, my daughter and I had become bogged down in two of the most common quagmires a writer can find themselves in.

    I’ll deal with one of these forms of block this week, and the other next time.

    Posted by