structure

Keep blog posts short to increase readability

Keep blog posts short to increase readability

One of the most valuable things you can do for your readers is keep your blog posts short. Yes, it would be lovely if people took the time to read your entirely engrossing essay delving deep into the nuance of your latest self-growth technique or productivity idea. But chances are they won’t. After all, they have 100 other emails to deal with before they knock off.

What’s short? My ideal (seldom hit) is 400 words up to around 600. Eight hundred – the length of a typical newspaper opinion piece – should be the absolute maximum.

If you’re struggling to do this, here are a few things you could try...

 

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    Write and publish your book in a year – Step 5: Re-write

    Write and publish your book in a year – Step 5: Re-write

    Perhaps the best kept secret of the book-writing fraternity is that – contrary to the belief of many non-writers – the vast majority of finished books are not written in just one draft. Few authors, including the best of them, have a ‘gift of the gab’ that allows them to churn out golden words like the mint churns out golden coins. It doesn’t work like that.

    What makes a ‘good start’ into a ‘good book’ is the re-writing. This is where you take your draft – your rough piece of clay – and shape it into something beautiful.

    The task of re-writing is easier than you might think. It is so much simpler to work with a draft than it was to work with a blank page.

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    Introduction, preface, prologue or foreword. Say what?

    Introduction, preface, prologue or foreword. Say what?

    Most book writers like to start at the beginning. It is, after all, a very good place to start. (Thanks, Maria.) However, like many aspects of writing a book, working out where to begin isn’t always as simple as it seems.

    First-time authors often get stuck at the introduction. Until they have to write one themselves, most rookie book writers have never considered that introductions ain’t introductions. Some books have an introduction, but others have a preface, some a foreword and others still a prologue.

    What’s the difference?

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    How to use threes to magically improve your writing

    How to use threes to magically improve your writing

    You may not realise it but your favourite number isn’t four, or seven, or 42. It’s three. Three is everyone else’s favourite number too, and you can use this simple truth to add punch to anything you write, from an email to a book.

    There’s something magical about three. Pythagoras, who knew a thing or two about three-sided shapes, called three ‘the perfect number’. In Latin there was a saying – omne trium perfectum – which translates as ‘everything that comes in threes is perfect’.

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