management speak

3 types of language to avoid in business writing

3 types of language to avoid in business writing

Whether you are composing an email to a customer, writing a blog post or copywriting fresh content for your website, it’s easy to fall into the trap of forgetting who you are writing for. It’s important to remember that your audience don’t necessarily speak the same language – or dialect – as you. This can be difficult. The language we use within our own business or industry often becomes so second nature that we use it without thought.

As I browse the web and read various email newsletters, I see examples of ‘inward-looking’ writing that fall into three broad (and overlapping) categories. Avoiding all of these will make your writing more engaging and accessible.

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Beat the NYE rush. Resolve now.

True, most of us are still coming to grips with the fact of Christmas decorations having been up for weeks. But before we know it, Xmas ‘11 will have been and gone and New Year’s Eve will be upon us. Which means only one thing: resolution time again. Now, be honest. Do you remember a single resolution made for this year? I’m guessing not. Most people struggle to remember, let alone implement, their annual commitments to themselves, largely because they are made in haste (and sometimes stupor) to the strains of Auld Lang Syne.

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