The recent launch of Apple Music, overnight a gorilla-sized player in the streaming music industry, has again raised debate about, essentially, reward for effort when it comes to creativity. I came across an excellent blog post by Hugh Hancock on this topic the other day that does a great job of pulling apart what is happening in the creative world.
All this, and other recent discussions, has got me rethinking the value of the non-fiction business book to its author.
Production is getting easier
Hancock’s article is a fairly deep analysis of what is happening in film and television making, computer game production and various other formats. The gist of his conclusion is this: in all these areas, production has become vastly cheaper and easier than it used to be. In film making, for instance, it is now entirely possible to make a high-quality production with handheld cameras and a crew of two, including the director. Needless to say that’s a lot less people than you’ll see on the credits of the average Hollywood flick.
The same can be said of music, where home studios are now commonplace and results of very high standard can be produced on relatively inexpensive equipment. The ‘barrier to entry’ for a new and completely unknown musician is lower than ever.
Writing, of course, became ‘easy’...