Demystifying ebook formats: what every self-publisher needs to understand

Publishing your own work these days is ridiculously easy compared with the ‘olden days’ (aka the twentieth century). Pretty much anyone can compile an ebook and have it for sale, or giveaway, within hours. However, if you have something you think would be worth publishing – an ebook, an e-brochure, a collection of blog posts – you will quickly find that navigating the e-publishing world can be like swimming in soup.

One of the most confusing aspects of e-publishing is the variety of file formats available. Do you publish your ebook or other e-work as a PDF file, an EPUB file or in ‘Kindle’ format? Or all three? Or something else?

It’s important to understand that there is no right answer to this question. The format(s) you choose will depend on what you are publishing and how you want it to be received by your readers.

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