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Two changes to Google rankings you should know about

Two changes to Google rankings you should know about

Search engine optimisation (SEO) is not something I write about much. While I try to stay in touch with what’s going on, I don’t count myself as an expert on the topic. (Which is not to say that the countless self-proclaimed experts on the topic are all experts themselves.) However, there are a couple of changes website owners should be aware of that do (or will) affect the way Google ranks websites.

Mobile search results will soon favour mobile-friendly sites

You may have read about the first change as it is starting to appear in mainstream media. It has nothing to do with the words on a website, but I include it here to help spread the word. 

Dubbed ‘mobilegeddon’, it boils down to this: when someone does a Google search on their mobile device, the results Google returns will (very soon) give preference to websites that are ‘mobile friendly’. Sites that previously ranked highly but are not mobile friendly may fall well down the ladder on smartphone and tablet search results.

What’s a ‘mobile friendly’ site?

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Stay regular for good blog health

This is definitely a case of do as I say, not as I do. Or have done until now (stand by for a  new year's resolution).

Writing a blog (or even a good old-fashioned email or print newsletter) is still a good way to keep in touch with your client base or followers. It helps remind them that you are still around and keep you 'front of mind', and it is the perfect way to reinforce the fact that you're an expert in your field – that you know what you're talking about.

But the benefits don't end there.  

Here are some hints for overcoming these and regularly posting to your blog.

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