Search engine optimisation (SEO) is not something I write about much. While I try to stay in touch with what’s going on, I don’t count myself as an expert on the topic. (Which is not to say that the countless self-proclaimed experts on the topic are all experts themselves.) However, there are a couple of changes website owners should be aware of that do (or will) affect the way Google ranks websites.
Mobile search results will soon favour mobile-friendly sites
You may have read about the first change as it is starting to appear in mainstream media. It has nothing to do with the words on a website, but I include it here to help spread the word.
Dubbed ‘mobilegeddon’, it boils down to this: when someone does a Google search on their mobile device, the results Google returns will (very soon) give preference to websites that are ‘mobile friendly’. Sites that previously ranked highly but are not mobile friendly may fall well down the ladder on smartphone and tablet search results.
What’s a ‘mobile friendly’ site?