Technology
David Brewster
My book ghostwriting tools in 2021

Every now and then I’m asked about the various resources I use when I’m working on ghostwriting a book. These things change occasionally, so I thought it would be a good idea to share what I am using as my main book writing tools in 2021. So here they are: from recording interviews to organising to drafting to (almost) collaborating.

My book ghostwriting tools in 2021
Work Life
David Brewster
When to avoid showing your vulnerable side

Being willing to reveal a bit of yourself, especially through a bit of self-effacing humour, will lighten your text and give your readers something to connect to.

But this blog post is not about that sort of vulnerability.

No, this time I want to remind you of two of the less inspiring but just-as-important vulnerabilities every writer faces. Those vulnerabilities are backup and data security.

I was reminded recently about this by a rare computer crash that led to me losing a small amount of work. It wasn’t important and was easily recovered, but it could have been so much worse. Imagine losing a whole book to a hard drive crash!

When to avoid showing your vulnerable side
Write a book
David Brewster
No time, money or skill? You can still get your ...

If there’s one thing you learn from spending a chunk of your career in the world of books and writing, it’s that there are a lot of great stories out there. Personal stories of remarkable success against the odds. Business stories of risk taking and growth. Political stories of intrigue and persistence.

It would be great if all these stories could be told. As Spanish philosopher George Santayana famously wrote, ‘Those who cannot remember the past are condemned to repeat it’. Ideally, the stories would be recorded in books because books last. They go onto shelves and into libraries. They won’t disappear or become unreadable with new technologies.

Unfortunately, many terrific stories are never written down. Sometimes that’s because their owners don’t want to share them. Often

No time, money or skill? You can still get your book written
Reviews
David Brewster
The ghostwriter's nightmare scenario

Ghostwriter characters don't make it into fiction very often, but when they do they always seem to find themselves in jeopardy. 

In the 2010 Roman Polanski film The Ghost Writer, Ewan McGregor plays a ghostwriter working for a former British prime minister. In the end he knows too much and ... it doesn't end well. 

In the Netflix series House of Cards, Paul Sparks plays ghostwriter Thomas Yates who, after struggling to extract a decent memoir out of the president, fails to keep his professional distance, you might say. It takes a while – three seasons in fact – but it doesn't end well for him either.

And now we have Australian writer Richard Flanagan's latest novel, First Person, in which the narrator is a ghostwriter hired to author the memoir of a notorious conman. The story was inspired by Flanagan's own experience, very early in his career, of ghostwriting the autobiography of fraudster John Friedrich in 1991.

The ghostwriter's nightmare scenario
Writing
David Brewster
The joy of a good yarn

I love that my work as a ghostwriter gives me the opportunity to help people get their stories told. What I love even more is the fact that working on other people's stories gives me a front-row seat to those yarns.

Take Around the Grounds, for instance – a book that will be released by Finch Publishing on August 1. 

For this book I've been working with former ABC radio broadcaster Peter Newlinds. Peter's story is a celebration of sport, but from the spectator's side of the fence. This perspective gives the story a level of accessibility that most sporting memoirs, written as they are by former players, can't have. Few of us have the ability to play elite sport, but all of us are more than capable of joining in from the relative safety of the stands.

Of course we don't all have access to the commentary box as Peter did…

The joy of a good yarn

google

Two changes to Google rankings you should know about

Two changes to Google rankings you should know about

Search engine optimisation (SEO) is not something I write about much. While I try to stay in touch with what’s going on, I don’t count myself as an expert on the topic. (Which is not to say that the countless self-proclaimed experts on the topic are all experts themselves.) However, there are a couple of changes website owners should be aware of that do (or will) affect the way Google ranks websites.

Mobile search results will soon favour mobile-friendly sites

You may have read about the first change as it is starting to appear in mainstream media. It has nothing to do with the words on a website, but I include it here to help spread the word. 

Dubbed ‘mobilegeddon’, it boils down to this: when someone does a Google search on their mobile device, the results Google returns will (very soon) give preference to websites that are ‘mobile friendly’. Sites that previously ranked highly but are not mobile friendly may fall well down the ladder on smartphone and tablet search results.

What’s a ‘mobile friendly’ site?

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Add pictures to your writing … without breaking the law

Out there in internet land, there is a widely held belief that images found using Google’s image search function are ‘public domain’ and free to use. This is wrong, and thinking otherwise could be costly.

Finding a photo or diagram on Google does not mean that you can freely use that image in a Word document or Powerpoint slide, on a webpage or on your blog, nor anywhere else. The same goes for any other image, piece of writing or piece of music, for that matter. 

You wouldn’t steal a shirt from a clothing store just because you can pick it up and try it on. Re-using anything you find on the web just because you can copy and paste it is no different. At the very least you should be aware of your right to copy that content before you do.

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