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How to say what you want to say in a different and interesting way

How to say what you want to say in a different and interesting way

A few years ago I stumbled on a wonderful series of pictures by artist Corinne Vionnet. Corinne has created her images by layering hundreds of virtually identical images of prominent landmarks, each individual photo taken by a tourist standing in more or less the same place. Her images are striking to look at in their own right. But they also say a lot about the repetitiveness of a lot of travel photos.

One of the biggest challenges of travel photography is avoiding the ‘postcard’ perspective and finding an original way of portraying the ‘classic’ landmarks. There is always a way: waiting for the light to change, for an interesting person to cross the scene or simply moving around to find an unorthodox angle. As a keen photographer myself, this is one of the joys of travel. It also, I like to think, makes our travel tales a little more interesting for friends and family when we get home.

Success in this game, I believe, lies in allowing yourself to look at the world through your own eyes rather than through the eyes of others – taking your own pictures rather than replicating those of others.

This challenge of originality, and the key to success, applies just as much to writing.

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Quote me on this: using single and double quotation marks

Quote me on this: using single and double quotation marks

This is a small thing but being aware of it will help your writing appear more professional.

I’ve written in the past about the need to have a consistent writing style. Nothing shouts ‘amateur’ more than a mixture of American and British spellings on a website, the same word spelt in different ways or, worse still, a variable treatment of the way you spell your own company’s name. (It does happen.)

A common area for written content to become unkempt is in the use of quotation marks to mark speech and to emphasise words. I see this most often in blog posts. So let’s go to school on that.

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