Understand audience

While on holiday in the Solomons I sent David a text saying that my English was broken, but that he shouldn’t tell the boss! This tired old jibe worked because I understood my audience. Imagine telling a paranoid, micro-managing, hovering boss that I seemed to have lost the skill for which he employs me … the humour might’ve fallen flat. In any writing task it’s important to understand audience. In the old days of letters on paper in envelopes with stamps (remember?), we wouldn’t have dared written the same news in the same way to our pen friend as to our grandparents.

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