NAB: if you want to break up, keep it short

Is it only me? Am I the only one who doesn’t get the whole NAB “It’s over between us” thing? Sure, the big bank launched their campaign with a big bang earlier this week, and sure, they have garnered plenty of attention. But what does it all mean? One of the challenges of selling something intangible – and in trying to change the bank’s image they are selling something intangible – is that you have to use words. There is nothing to take a picture of, no ‘whiter than white’ image to leave us with; there is nothing to touch, none of the knobs and dials of the hi-fi showroom.

Posted by