Reputation Really Matters : How to guard your corporate image

Reputation_front_500px_sq.jpg
Reputation_front_500px_sq.jpg

Reputation Really Matters : How to guard your corporate image

34.95

One small lie undid the high-flying political career of former British Member of Parliament and cabinet secretary, Jonathan Aitken. His reputation is in tatters, but his story is not unique.

In Australia we can list numerous high-flying individuals who have been cavalier in their business dealings and have paid a heavy price: Steve Vizard, Ray Williams, Jodie Rich, Alan Bond and Christopher Skase, as well as corporations such as HIH, AWB and Vizy. 

You cannot underestimate the value of your reputation. Significant lapses of integrity, poor moral judgement, a poisonous corporate culture - these will all ultimately come to light. 

This book seeks to give you the building blocks to a strong corporate reputation. Key Australian business leaders, both in the for-profit and not-for-profit sectors, share their insights. They have all given reputation considerable thought. No organisation can take their reputation for granted. Reputation really matters.

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